Rail Europe is the largest European train ticket re-seller in the world, with a presence in South American, Australian and Chinese markets.
When they contacted me and my partner back then, they asked us to review the design of their actual website and perform user research activities in their relevant markets. It was the second time we had worked together and this was, once again, a fruitful experience.
For this go around, they asked for a proposal related to research their channels and users, which would allow them important input to redesign their website. All the recommendations were assembled in a unique document that contained the information necessary to incorporate the needs and observations of their users. That way we could better resolve the main problems we would come across during our research.
My role in this project.
- User research: I planned and recruited users in Australia, Argentina, and Brazil to carry out the research initiatives
- Ux consulting: I participate in the elaboration of a strategic document we create to guide the redesign
- Information architecture: I proposed improvements for the main sections of the site based on our user research.