A new web for the new Ubeo
Ubeo (formerly Subasta de Ocio) is an e-commerce startup based in Barcelona. Ubeo let their users get great deals on a huge selection of products. The user is competing against others users to win and get the best price for them. When they started, they were focused on auctioning leisure and travel experiences for the Spanish market. About a year ago, they move from leisure auctions to physical products and opened the platform to several countries in Europe and Latin America.
With the shift from experiences to products, the design wasn't helpful to find attractive products to the users. The main challenge we were pursuing, was to showcase the enormous amount of existing auctions and explain to the customers the mechanics of the site. This was necessary because this wasn't the typical "I want it, I pay it, I receive it" flow the users are used to in any e-commerce site.
Ubeo is still a medium-size company and I was the only designer in the team. So, during the duration of the project, I was involved in all the roles the redesign required