Santander Río is one of the most important banks in Argentina, with more than 2.5 million active clients and more than 300 branches throughout the country. A few years ago, the advertising agency Mundo Buenos Aires contacted me to help them define and develop a redesign project for the bank.
The bank’s previous site, online since 2007, had many usability problems related to a lack of content hierarchization, which made searching for products quite difficult. At the same time, the technology being used to maintain the platform had become obsolete, creating headaches when trying to add to or update existing content.
My role in the project:
Information Architecture: I created wireframes prototypes which were included in each page utilized in the project, and which were totally navigable in Axure; these were subsequently used in the design and interface development.
User Research: I organized user-tests and focus groups, then analyzed the data gleaned from them in order to apply changes to the interface.
Project Management: I planned, recruited and led the team that made the project a reality, from initial research to CMS integration.