02. How was the process?
A better Ux leads to higher sales: the classic lessons are always relevant
The previous Cine Hoyts website had been online since 2007, and had many usability problems related to a lack of content hierarchy when searching for products as well as with the natural flow of ticket purchasing. These problems put the conversion in danger and, in addition, the technology that had been used to maintain the platform was obsolete, which produced more than a few headaches when adding new content or updating existing content.
With these problems in mind, I began working on a new design that would be able to facilitate users’ searches and selection processes so that later we could complement these improvements with processes and technologies that would also facilitate ticket purchases.
The new design I proposed was based on Cards, where when a user passes over (or presses in the case of the mobile app) one of these cards, the user would be able to see the most relevant information about each movie as well as begin the ticket purchasing process in the same place.